The Universal Score

The Challenge: To create a sub-brand for Idean's Inclusive Design Tool, The Universal Score. Before its launch at the beginning of the year, the tool had a great tested UI but a vanilla branding. I took the opportunity to create a cohesive and unique sub-brand to help users navigate the tool easily, using colour coding and illustrations for each section would serve as a content grouping, but also brings a human element to the tool.

My role: Visual Designer, 2021

Outcome: An end result is a cohesive tool with hundreds of users already making a mark and designing more inclusively.

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