The MindGym

MindGym is a science-based company that helps organizations with behavior change, through a unique set of experiences, products, and tools.

My role was to build and extend a new graphic language based on their new brand (created by Pentagram) bringing MindGym’s product content to life through illustrations, icons, imagery, and animation. I used their original idea of the dots from their logo (which represent change), bringing some movement, humanity, and diversity to some of their graphics.

My role: Senior Content Designer, 2021-2022

Outcome: Creating a broad range of image assets to use across marketing channels and digital products. Collaborating closely with the wider design team, taking ownership of our graphic language, and creating guidelines for other designers.

     © All rights reserved. Jessica Rebelo - 2024