Orinoco- Branding

In 2020 I embarked on a new personal adventure, opening an Etsy shop selling hand-beaded earrings online. For that, I created a very minimalistic brand, with pastel tones
to contrast the colourful beads used in the jewelry. The logo construction was based on subtracting some areas of the word ORINOCO (an important Venezuelan river) from rectangles, which are the shape of the beads used in the jewelry. 

     © All rights reserved. Jessica Rebelo - 2024