Adaptive Lab

Adaptive Lab was a creative studio in London (before becoming Idean) with a strong business vision, human-centered design, and well-known Beta Business offer. Another essential part of their culture was in-person events, where like-minded people came together to discuss important industry topics.

My role was to extend their brand to cover those needs, attract talent, and stay relevant based on their "Fresh and bouncy" brand motto. I also helped to extend their illustration library, create print assets and social media templates.

My role: Visual Designer (Freelance) 2019.

"Believe in Beta" illustrations by Rob Day .

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