VOUCHERCODES

VOUCHERCODES

VOUCHERCODES

VOUCHERCODES

VOUCHERCODES

VoucherCodes helps people in the UK save money by finding and sharing the best discounts from thousands of retailers, restaurants, and more. Securing exclusive deals for users across its website, app, and browser extension.

VoucherCodes helps people in the UK save money by finding and sharing the best discounts from thousands of retailers and restaurants. Securing exclusive deals for users across its website, app, and browser extension to make everyday spending more affordable.

VoucherCodes helps people in the UK save money by finding and sharing the best discounts from thousands of retailers and restaurants.

VoucherCodes helps people in the UK save money by finding and sharing the best discounts from thousands of retailers and restaurants. Securing exclusive deals for users across its website, app, and browser extension to make everyday spending more affordable.
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VoucherCodes helps people in the UK save money by finding and sharing the best discounts from thousands of retailers and restaurants. Securing exclusive deals for users across its website, app, and browser extension to make everyday spending more affordable.

Role: Marketing & Brand Designer
Date: 2025 - Present
Location: London, UK

Role: Marketing & Brand Designer
Date: 2025 - Present
Location: London, UK

Role: Marketing Designer
Date: 2025 - Present
Location: London, UK

Role: Marketing & Brand Designer
Date: 2025 - Present
Location: London, UK

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Role: Marketing & Brand Designer
Date: 2025 - Present
Location: London, UK

I joined VoucherCodes shortly after an agency rebrand to help evolve and elevate their brand assets, bringing more clarity, consistency, and personality. By setting up solid templates and guidelines, and shifting the focus from purely decorative to merchant-led, the result helped streamline processes and maintain VC as the UK’s most trusted code site. Here are a few of the challenges I worked through the last year, and how I solved them:

I joined VoucherCodes shortly after an agency rebrand to help evolve
and elevate their brand assets, bringing more clarity, consistency, and personality. By setting up solid templates and guidelines, and shifting the focus from purely decorative to merchant-led, the result helped streamline processes and maintain VC as the UK’s most trusted code site. Here are a few of the challenges I worked through the last year, and how I solved them:

I joined VoucherCodes shortly after an agency rebrand to help evolve and elevate their brand assets, bringing more clarity, consistency, and personality. By setting up solid templates and guidelines, and shifting the focus from purely decorative to merchant-led, the result helped streamline processes and maintain VC as the UK’s most trusted code site. Here are a few of the challenges I worked through the last year, and how I solved them:

I joined VoucherCodes shortly after an agency rebrand to help evolve and elevate their brand assets, bringing more clarity, consistency, and personality. By setting up solid templates and guidelines, and shifting the focus from purely decorative to merchant-led, the result helped streamline processes and maintain VC as the UK’s most trusted code site. Here are a few of the challenges I worked through the last year, and how
I solved them:

I joined VoucherCodes shortly after an agency rebrand to help evolve and elevate their brand assets, bringing more clarity, consistency, and personality. By setting up solid templates and guidelines, and shifting the focus from purely decorative to merchant-led, the result helped streamline processes and maintain VC as the UK’s most trusted code site. Here are a few of the challenges I worked through the last year, and how I solved them:

Rolling out campaigns consistently
A big part of my role is delivering end-to-end seasonal marketing campaigns, from concepts through to execution across the website, app, blog, social, and email. To speed things up and keep everything consistent, I refined the existing Figma templates and locked in key brand elements across assets, including CTAs, sizes, merchant logo components, and brand decorative expressions.

This streamlined the process and reduced execution time by 30%, improving both efficiency and consistency across campaigns. A good example is the Black Friday campaign (below) — VoucherCodes’ biggest of the year — with +300 digital assets created, which drove 345K visits, £3.69M in merchant sales, and £210K in revenue in 2025.

Rolling out campaigns consistently
A big part of my role is delivering end-to-end seasonal marketing campaigns, from concepts through to execution across the website, app, blog, social, and email. To speed things up and keep everything consistent, I refined the existing Figma templates and locked in key brand elements across assets, including CTAs, sizes, merchant logo components, and brand expressions like stars and doodles.

This streamlined the process and reduced execution time by 30%, improving both efficiency and consistency across campaigns. A good example is the Black Friday campaign (below) — VoucherCodes’ biggest of the year — which drove 345K visits, £3.69M in merchant sales, and £210K in revenue in 2025.

Rolling out campaigns consistently
A big part of my role is delivering end-to-end seasonal marketing campaigns, from concepts through to execution across the website, app, blog, social, and email.
To speed things up and keep everything consistent, I refined the existing Figma templates and locked in key brand elements across assets, including CTAs, sizes, merchant logo components, and brand expressions like stars and doodles.

This streamlined the process and reduced execution time by 30%, improving both efficiency and consistency across campaigns. A good example is the Black Friday campaign (below) — VoucherCodes’ biggest of the year — which drove 345K visits, £3.69M in merchant sales, and £210K in revenue in 2025.

Rolling out campaigns consistently
A big part of my role is delivering end-to-end seasonal marketing campaigns, from concepts through to execution across the website, app, blog, social, and email. To speed things up and keep everything consistent, I refined the existing Figma templates and locked in key brand elements across assets, including CTAs, sizes, merchant logo components, and brand expressions like stars and doodles.

This streamlined the process and reduced execution time by 30%, improving both efficiency and consistency across campaigns. A good example is the Black Friday campaign (below) — VoucherCodes’ biggest of the year — which drove 345K visits, £3.69M in merchant sales, and £210K in revenue in 2025.

Rolling out campaigns consistently
A big part of my role is delivering end-to-end seasonal marketing campaigns, from concepts through to execution across the website, app, blog, social, and email.
To speed things up and keep everything consistent, I refined the existing Figma templates and locked in key brand elements across assets, including CTAs, sizes, merchant logo components, and brand expressions like stars and doodles.

This streamlined the process and reduced execution time by 30%, improving both efficiency and consistency across campaigns. A good example is the Black Friday campaign (below) — VoucherCodes’ biggest of the year — which drove 345K visits, £3.69M in merchant sales, and £210K in revenue in 2025.

Paid social merchant offer templates
A big part of the social team’s work is partnering with brands to promote merchant-led offers across our channels. The team flagged that the existing assets were outdated, lacked variety, and were starting to cause ad fatigue, and that it wasn't an exciting space for our partners to promote their offers. They also had image cropping issues, no clear merchant logo, and limited space for copy. 

To fix this, I created a set of flexible, self-serve Figma templates using the brand's secondary colour palette to add variety and reduce repetition. I introduced a clear, centred merchant logo for stronger brand recognition, increased image sizes, and opened up more space for copy — resulting in more balanced, eye-catching assets.

These changes improved brand consistency, boosted engagement by 15%, and created a better experience for merchant partners. They also supported commercial goals, contributing to a 13% increase in revenue. 

Paid social merchant offer templates
A big part of the social team’s work is partnering with brands to promote merchant-led offers across our channels. The team flagged that the existing assets were outdated, lacked variety, and were starting to create ad fatigue, but also, it wasn't an exciting space for our partners to promote their offers. They also had image cropping issues, no clear merchant logo, and limited space for copy. 

To fix this, I created a set of flexible, self-serve Figma templates using the secondary colour palette to add variety and reduce repetition. I introduced a clear, centred merchant logo for stronger brand recognition, increased image sizes, and opened up more space for copy — resulting in more balanced, eye-catching assets.

These changes improved brand consistency, boosted engagement by 15%, and created a better experience for merchant partners. They also supported commercial goals, contributing to a 13% increase in revenue. 

Paid social merchant offer templates
A big part of the social team’s work is partnering with brands to promote merchant-led offers across our channels. The team flagged that the existing assets were outdated, lacked variety, and were starting to cause ad fatigue, and that it wasn't an exciting space for our partners to promote their offers. They also had image cropping issues, no clear merchant logo, and limited space for copy. 

To fix this, I created a set of flexible, self-serve Figma templates using the secondary colour palette to add variety and reduce repetition. I introduced a clear, centred merchant logo for stronger brand recognition, increased image sizes, and opened up more space for copy — resulting in more balanced, eye-catching assets.

These changes improved brand consistency, boosted engagement by 15%, and created a better experience for merchant partners. They also supported commercial goals, contributing to a 13% increase in revenue. 

Paid social merchant offer templates
A big part of the social team’s work is partnering with brands to promote merchant-led offers across our channels. The team flagged that the existing assets were outdated, lacked variety, and were starting to cause ad fatigue, and that it wasn't an exciting space for our partners to promote their offers. They also had image cropping issues, no clear merchant logo, and limited space for copy. 

To fix this, I created a set of flexible, self-serve Figma templates using the secondary colour palette to add variety and reduce repetition. I introduced a clear, centred merchant logo for stronger brand recognition, increased image sizes, and opened up more space for copy — resulting in more balanced, eye-catching assets.

These changes improved brand consistency, boosted engagement by 15%, and created a better experience for merchant partners. They also supported commercial goals, contributing to a 13% increase in revenue. 

Paid social merchant offer templates
A big part of the social team’s work is partnering with brands to promote merchant-led offers across our channels. The team flagged that the existing assets were outdated, lacked variety, and were starting to cause ad fatigue, and that it wasn't an exciting space for our partners to promote their offers. They also had image cropping issues, no clear merchant logo, and limited space for copy. 

To fix this, I created a set of flexible, self-serve Figma templates using the secondary colour palette to add variety and reduce repetition. I introduced a clear, centred merchant logo for stronger brand recognition, increased image sizes, and opened up more space for copy — resulting in more balanced, eye-catching assets.

These changes improved brand consistency, boosted engagement by 15%, and created a better experience for merchant partners. They also supported commercial goals, contributing to a 13% increase in revenue. 

Standardising competition templates for quick turnaround
Merchant-led competitions are a key revenue stream for the partnerships team. By nature, these mini campaigns come in quickly and often need to be turned around in a short time. To speed things up while keeping everything consistent, I created a reusable Figma template that could be quickly duplicated for new campaigns.

Core elements stayed the same — image placement and crop, logo positioning, and copy structure — but with enough flexibility to reskin for different brands. This made the assets quicker to produce, more consistent, and easily recognisable, while still feeling fresh and engaging. Below are some examples of the most recent and popular competitions:

Standardising competition templates for quick turnaround
Merchant-led competitions are a key revenue stream for the Partnerships team. By nature, these mini campaigns come in quickly and often need to be turned around in a short time. To speed things up while keeping everything consistent, I created a reusable Figma template that could be quickly duplicated for new campaigns.

Core elements stayed the same — image placement and crop, logo positioning, and copy structure — but with enough flexibility to reskin for different brands. This made the assets quicker to produce, more consistent, and easily recognisable, while still feeling fresh and engaging. Below are some examples of the most recent and popular competitions:

Standardising competition templates for quick turnaround
Merchant-led competitions are a key revenue stream for the Partnerships team. By nature, these mini campaigns come in quickly and often need to be turned around in a short time. To speed things up while keeping everything consistent, I created a reusable Figma template that could be quickly duplicated for new campaigns.

Core elements stayed the same — image placement and crop, logo positioning, and copy structure — but with enough flexibility to reskin for different brands. This made the assets quicker to produce, more consistent, and easily recognisable, while still feeling fresh and engaging. Below are some examples of the most recent and popular competitions:

Standardising competition templates for quick turnaround
Merchant-led competitions are a key revenue stream for the Partnerships team. By nature, these mini campaigns come in quickly and often need to be turned around in a short time. To speed things up while keeping everything consistent, I created a reusable Figma template that could be quickly duplicated for new campaigns.

Core elements stayed the same — image placement and crop, logo positioning, and copy structure — but with enough flexibility to reskin for different brands. This made the assets quicker to produce, more consistent, and easily recognisable, while still feeling fresh and engaging. Below are some examples of the most recent and popular competitions:

Standardising competition templates for quick turnaround 
Merchant-led competitions are a key revenue stream for the Partnerships team. By nature, these mini campaigns come in quickly and often need to be turned around in a short time. To speed things up while keeping everything consistent, I created a reusable Figma template that could be quickly duplicated for new campaigns.

Core elements stayed the same — image placement and crop, logo positioning, and copy structure — but with enough flexibility to reskin for different brands. This made the assets quicker to produce, more consistent, and easily recognisable, while still feeling fresh and engaging. Below are some examples of the most recent and popular competitions:

Business Personas
As part of a wider move towards a more customer-centred approach, the Data and Strategy team gathered insights over a long period (in partnership with an external data company), resulting in the creation of the business's five personas.

I worked closely with them to design engaging, easy-to-digest persona sheets, avatars, and scannable key information. These were created so teams across the business could align their strategies around customer behaviours, leading to more relatable campaigns, more relevant content, and more personalised experiences.

The designs were also printed and used in workshops across teams to help introduce the personas and get everyone familiar with them. Note: for data-sensitive reasons, I have stripped all the data away, including names, and showcase just the designs below.

Business Personas
As part of a wider move towards a more customer-centred approach, the Data and Strategy team gathered insights over a long period (in partnership with an external data company), resulting in the creation of the business's five business personas.

I worked closely with them to design engaging, easy-to-digest persona sheets, avatars, and scannable key information. These were created so teams across the business could align their strategies around customer behaviours, leading to more relatable campaigns, more relevant content, and more personalised experiences.

The designs were also printed and used in workshops across teams to help introduce the personas and get everyone familiar with them. Note: for data-sensitive reasons, I have stripped all the data away, including names, and showcase just the designs below.

Business Personas
As part of a wider move towards a more customer-centred approach, the Data and Strategy team gathered insights over a long period (in partnership with an external data company), resulting in the creation of the business's five business personas.

I worked closely with them to design engaging, easy-to-digest persona sheets, avatars, and scannable key information. These were created so teams across the business could align their strategies around customer behaviours, leading to more relatable campaigns, more relevant content, and more personalised experiences.

The designs were also printed and used in workshops across teams to help introduce the personas and get everyone familiar with them. Note: for data-sensitive reasons, I have stripped all the data away, including names, and showcase just the designs below.

Business Personas
As part of a wider move towards a more customer-centred approach, the Data and Strategy team gathered insights over a long period (in partnership with an external data company), resulting in the creation of the business's five business personas.

I worked closely with them to design engaging, easy-to-digest persona sheets, avatars, and scannable key information. These were created so teams across the business could align their strategies around customer behaviours, leading to more relatable campaigns, more relevant content, and more personalised experiences.

The designs were also printed and used in workshops across teams to help introduce the personas and get everyone familiar with them. Note: for data-sensitive reasons, I have stripped all the data away, including names, and showcase just the designs below.

Business Personas
As part of a wider move towards a more customer-centred approach, the Data and Strategy team gathered insights over a long period (in partnership with an external data company), resulting in the creation of the business's five business personas.

I worked closely with them to design engaging, easy-to-digest persona sheets, avatars, and scannable key information. These were created so teams across the business could align their strategies around customer behaviours, leading to more relatable campaigns, more relevant content, and more personalised experiences.

The designs were also printed and used in workshops across teams to help introduce the personas and get everyone familiar with them. Note: for data-sensitive reasons, I have stripped all the data away, including names, and showcase just the designs below.