Gaia is an IVF company transforming the industry through financial protection and emotional support for people planning to start their family's journey.

Gaia is an IVF company transforming the industry through financial protection and emotional support for people planning to start their family's journey.

Gaia is an IVF company transforming the industry through financial protection and emotional support for people planning to start their family's journey.

Gaia is an IVF company transforming the industry through financial protection and emotional support for people planning to start their family's journey.
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Gaia is an IVF company transforming the industry through financial protection and emotional support for people planning to start their family's journey.

DESIGN TASK
Role: Brand Designer
Marketing Campaign Concept 
2025

DESIGN TASK
Role: Brand Designer
Marketing Campaign Concept 
2025

DESIGN TASK
Role: Brand Designer
Marketing Campaign Concept | 2025

DESIGN TASK
Role: Brand Designer
Marketing Campaign Concept 
2025

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Role: Brand Designer
Marketing Campaign Concept  (Design Task)
2025

The brief for the design task for Gaia's family was to develop a cohesive concept across various digital and print touchpoints for their upcoming egg-freezing campaign. I was provided with some of their brand assets and guidelines to have a taste of their brand direction. I used it as a guide, while adding some of my own ideas, but ensuring everything felt on brand.

My concept was: empowering individuals through affordability and choice. For those wanting to delay starting a family while at their peak in life, Gaia offers an accessible solution. With this in mind, I started working on the messaging first, which will lead me to the visual concepts below.

The brief for the design task for Gaia's family was to develop a cohesive concept across various digital and print touchpoints for their upcoming egg-freezing campaign. I was provided with some of their brand assets and guidelines as brand direction. I used it as a guide while adding some of my own design touches, ensuring it still felt on brand.

My concept was: empowering individuals through affordability and choice. For those wanting to delay starting a family while at their peak in life, Gaia offers an accessible solution. With this in mind, I started working on the messaging and came up with different types of copy that reflected this message below.

The brief for the design task for Gaia's family was to develop a cohesive concept across various digital and print touchpoints for their upcoming egg-freezing campaign. I was provided with some of their brand assets and guidelines as brand direction. I used it as a guide while adding some of my own design touches, ensuring it still felt on brand.

My concept was: empowering individuals through affordability and choice. For those wanting to delay starting a family while at their peak in life, Gaia offers an accessible solution. With this in mind, I started working on the messaging and came up with different types of copy that reflected this message below.

The brief for the design task for Gaia's family was to develop a cohesive concept across various digital and print touchpoints for their upcoming egg-freezing campaign. I was provided with some of their brand assets and guidelines as brand direction. I used it as a guide while adding some of my own design touches, ensuring it still felt on brand.

My concept was: empowering individuals through affordability and choice. For those wanting to delay starting a family while at their peak in life, Gaia offers an accessible solution. With this in mind, I started working on the messaging and came up with different types of copy that reflected this message below.

The brief for the design task for Gaia's family was to develop a cohesive concept across various digital and print touchpoints for their upcoming egg-freezing campaign. I was provided with some of their brand assets and guidelines as brand direction. I used it as a guide while adding some of my own design touches, ensuring it still felt on brand.

My concept was: empowering individuals through affordability and choice. For those wanting to delay starting a family while at their peak in life, Gaia offers an accessible solution. With this in mind, I started working on the messaging and came up with different types of copy that reflected this message below.

To support the concept and its messaging, I created two personas—young women who share something in common: they’re living life to the fullest but want the option to start a family in the future. Using the brand’s collage/scrapbook aesthetic, I carefully selected images that brought this vision to life. 

After that, I rolled out the concept into different layouts to fulfill the brief—including social media posts, landing pages, and event print materials. The outcome is a cohesive narrative across different media, with the flexibility to incorporate additional personas if this were a real-life campaign.

To support the concept and its messaging, I created two personas—young women who share something in common: they’re living life to the fullest but want the option to start a family in the future. Using the brand’s collage/scrapbook aesthetic, I carefully selected images that brought this vision to life. 

After that, I adapted the visuals, copy, and other elements into various layouts and formats to fulfill the brief—including social media posts, landing pages, and event print materials. The outcome is a cohesive narrative across different media, with the flexibility to incorporate additional personas if this were a real-life campaign.

To support the concept and its messaging, I created two personas—young women who share something in common: they’re living life to the fullest but want the option to start a family in the future. Using the brand’s collage/scrapbook aesthetic, I carefully selected images that brought this vision to life. 

After that, I adapted the visuals, copy, and other elements into various layouts and formats to fulfill the brief—including social media posts, landing pages, and event print materials. The outcome is a cohesive narrative across different media, with the flexibility to incorporate additional personas if this were a real-life campaign.

To support the concept and its messaging, I created two personas—young women who share something in common: they’re living life to the fullest but want the option to start a family in the future. Using the brand’s collage/scrapbook aesthetic, I carefully selected images that brought this vision to life. 

After that, I adapted the visuals, copy, and other elements into various layouts and formats to fulfill the brief—including social media posts, landing pages, and event print materials. The outcome is a cohesive narrative across different media, with the flexibility to incorporate additional personas if this were a real-life campaign.

To support the concept and its messaging, I created two personas—young women who share something in common: they’re living life to the fullest but want the option to start a family in the future. Using the brand’s collage/scrapbook aesthetic, I carefully selected images that brought this vision to life. 

After that, I adapted the visuals, copy, and other elements into various layouts and formats to fulfill the brief—including social media posts, landing pages, and event print materials. The outcome is a cohesive narrative across different media, with the flexibility to incorporate additional personas if this were a real-life campaign.