The brief was to develop a cohesive campaign concept across various digital and print touchpoints for their upcoming egg-freezing campaign. I was provided with some of their brand assets and guidelines as brand direction. I used it as a guide while adding some of my own design touches, ensuring it still felt on brand.

My concept was: empowering individuals through affordability and choice. For those wanting to delay starting a family while at their peak in life, Gaia offers an accessible solution. With this in mind, I started working on the messaging and came up with different types of copy that reflected this message below.

After reviewing the brief, and playing around with different ideas, I focused on one concept: empowering individuals through affordability and choice. For those wanting to delay starting a family while at their peak in life, Gaia offers an accessible solution. With this in mind, I crafted different types of copy that reflected this message.

After reviewing the brief, and playing around with different ideas, I focused on one concept: empowering individuals through affordability and choice. For those wanting to delay starting a family while at their peak in life, Gaia offers an accessible solution. With this in mind, I crafted different types of copy that reflected this message.

After reviewing the brief, and playing around with different ideas, I focused on one concept: empowering individuals through affordability and choice. For those wanting to delay starting a family while at their peak in life, Gaia offers an accessible solution. With this in mind, I crafted different types of copy that reflected this message.

After reviewing the brief, and playing around with different ideas, I focused on one concept: empowering individuals through affordability and choice. For those wanting to delay starting a family while at their peak in life, Gaia offers an accessible solution. With this in mind, I crafted different types of copy that reflected this message.

To support the concept and its messaging, I created two personas—young women who share something in common: they’re living life to the fullest but want the option to start a family in the future. Using the brand’s collage/scrapbook aesthetic, I carefully selected images that brought this vision to life. 

After that, I rolled out the concept into different layouts to fulfill the brief—including social media posts, landing pages, and event print materials. The outcome is a cohesive narrative across different media, with the flexibility to incorporate additional personas if this were a real-life campaign.

To support the concept and its messaging, I created two personas—young women who share something in common: they’re living life to the fullest but want the option to start a family in the future. Using the brand’s collage/scrapbook aesthetic, I carefully selected images that brought this vision to life. 

After that, I adapted the visuals, copy, and other elements into various layouts and formats to fulfill the brief—including social media posts, landing pages, and event print materials. The outcome is a cohesive narrative across different media, with the flexibility to incorporate additional personas if this were a real-life campaign.

To support the concept and its messaging, I created two personas—young women who share something in common: they’re living life to the fullest but want the option to start a family in the future. Using the brand’s collage/scrapbook aesthetic, I carefully selected images that brought this vision to life. 

After that, I adapted the visuals, copy, and other elements into various layouts and formats to fulfill the brief—including social media posts, landing pages, and event print materials. The outcome is a cohesive narrative across different media, with the flexibility to incorporate additional personas if this were a real-life campaign.

To support the concept and its messaging, I created two personas—young women who share something in common: they’re living life to the fullest but want the option to start a family in the future. Using the brand’s collage/scrapbook aesthetic, I carefully selected images that brought this vision to life. 

After that, I adapted the visuals, copy, and other elements into various layouts and formats to fulfill the brief—including social media posts, landing pages, and event print materials. The outcome is a cohesive narrative across different media, with the flexibility to incorporate additional personas if this were a real-life campaign.

To support the concept and its messaging, I created two personas—young women who share something in common: they’re living life to the fullest but want the option to start a family in the future. Using the brand’s collage/scrapbook aesthetic, I carefully selected images that brought this vision to life. 

After that, I adapted the visuals, copy, and other elements into various layouts and formats to fulfill the brief—including social media posts, landing pages, and event print materials. The outcome is a cohesive narrative across different media, with the flexibility to incorporate additional personas if this were a real-life campaign.