Idean Illustrations

As a part of the global brand team for Idean, I helped to craft their illustration style and system that was used globally across all studios. Based on the use of customized Idean brushes, the colourful, imperfect marks embody the 'Fearlessly Human' motto, the foundation of the new branding. I wrote and documented the process in this blog post.

My role: Visual Designer, Brand Ambassador for the UK, 2019 -2021

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